Become Chosen™ · Self-Paced Training
Become the obvious choice โ not the best-kept secret.
A self-paced training for founders and experts who are brilliant at what they do, and ready to be chosen at the level they deserve.
Watch on your own time ยท 30-day access to the recordings
Great work doesn't guarantee great opportunities. The market chooses what it sees, trusts and remembers.
Hi, I'm Lise.
Entrepreneurship wasn't the plan — I actually started out as a lawyer, even though I grew up around a family business. It found me anyway. Over the past 14-plus years I've built two careers inside one journey: eight years running retail and e-commerce businesses in health supplements and beauty, and the six after that on the branding and marketing agency side, helping other founders get seen, trusted, and paid for what they know.
I started The AdvantEdge Group because I kept meeting founders who were brilliant at what they did but invisible in the marketplace — real expertise, no queue of clients to match it. Today, from Singapore, I help founders close that gap: turning what they know into clearer positioning, real authority, and the kind of visibility that actually converts into revenue.
Brands I've Worked With
Is this for you?
This is for you if
- You're genuinely good at what you do, but keep getting overlooked for it
- You've relied mostly on referrals and word-of-mouth, and want that to become intentional
- You're not sure how to talk about your own value without sounding like everyone else
- You want a clear message you can actually repeat with confidence
- You're ready to put in the work over the next few weeks, not just watch and forget
This is not for you if
- You're looking for done-for-you branding, visuals, or a logo
- You want templates, swipe files, or a content calendar
- You're after paid ads, funnel tactics, or growth hacking
- You haven't started your business or defined your offer yet
- You want someone to write your message for you, with no input
A 3-part framework. Learn at your own pace.
Module 1
The Invisible Gap
Diagnose exactly why you keep getting overlooked.
- Why expertise alone doesn't get you chosen
- The real gap between being good and being seen
- Where your positioning is quietly costing you clients
Module 2
Become Known
Craft the message that makes your value obvious.
- Naming your Invisible Capital clearly
- The message people repeat to others for you
- Positioning that matches the level you actually work at
Module 3
Become Chosen
Turn that visibility into clients and revenue โ leave with your 90-day plan.
- Turning visibility into inbound conversations
- Pricing and positioning yourself at the right level
- Your 90-day plan, mapped out before you close the tab
What founders are saying
Lexis Teo
Financial Advisor, Great Eastern
Yvonne Chau
Asia Grand Restaurant & Gem Femme Jewellery
Camillia Woo
Founder, Floral Royale
Before Become Chosen, I relied almost entirely on referrals and had never been intentional about my brand. This intensive gave me real clarity โ I stopped introducing myself as "just a corporate secretary" and started owning my identity as a trusted business advisor who helps founders stay compliant and grow with confidence.
Barbara Liu
Business Advisor
It is a great course for business owner to start thinking of themselves first before their business. Many our us run business very practically but lack of self. Not only business owner lost their self care, they also lost the identity in business which differentiate us from each other.
Violet Yeo
Co-founder, Hearback AI
I attended Lise's "Become Chosen" workshop, and it was a meaningful and eye opening experience for me. It helped me understand myself better, not only as a business owner but also as a person. The workshop gave me more clarity about how I want to present myself, communicate with others, and create a strong and confident presence.
Lise guided us through the session in a very practical and thoughtful way. I came away with a clearer understanding of my strengths, values, and how I want others to remember me. I would definitely recommend this workshop to anyone who wants to build their confidence, understand themselves better, express themselves clearly, and create a stronger personal presence. Thank you, Lise, for such a valuable experience.
Jayanthi Chithravelu
Founder, Indian Beauty Art
Choose Your Access
Two ways in.
Go self-paced, or add a private 1:1 coaching call to work through your plan with direct feedback.
Self-Paced
SGD 197
- The full 3-part framework
- 7 voice notes
- Workbook
- 30-day access
VIP
SGD 497
- The full 3-part framework
- 7 voice notes
- Workbook
- 30-day access
- 30-minute 1:1 coaching call with Lise
A few things you're probably wondering
Is this live or self-paced?
Self-paced. You get instant access to the full 3-part framework and the workbook, and you can go through them on your own schedule.
What's the difference with VIP?
VIP includes everything in the self-paced training, plus a 30-minute 1:1 coaching call with Lise where you can bring your specific questions and get direct, personalized feedback.
Who is this for?
Founders, consultants, experts and senior leaders who are genuinely good at what they do โ and are tired of being overlooked for it. Also for great products and services that deserve to be seen.
What do I actually leave with?
A clear diagnosis of why you're being overlooked, a message that makes your value obvious, and a concrete 90-day plan to turn that visibility into clients.
Stop being the best-kept secret in your industry.
3-part framework ยท 7 voice notes ยท Self-paced ยท From SGD 197
Get Started